It’s hard for people who don’t run their own business to truly understand or appreciate all the hard work that is required to move forward toward big picture goals. You find yourself working late nights, trying new things with no guarantee of success (repeatedly falling and getting back up again), weathering seasonal revenue swings, all while trying to stay focused on important things outside of work (like family and community). It can feel overwhelming.
Close your eyes and imagine the best piece of fruit you’ve ever tasted. If you’ve had The Peach Truck (based in Nashville, TN), you probably just imagined eating one of their peaches. For a lot of people in the midwest, waiting in line to get a box often marks the beginning of summer.