Rider + Elephant + Path: Connecting your actions to your goals

It’s hard for people who don’t run their own business to truly understand or appreciate all the hard work that is required to move forward toward big picture goals. You find yourself working late nights, trying new things with no guarantee of success (repeatedly falling and getting back up again), weathering seasonal revenue swings, all while trying to stay focused on important things outside of work (like family and community). It can feel overwhelming. 

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