At Amplify, our mission is to help business owners reach their “WHY” sooner.
Before we ever jump into historical financial statements or begin breaking down unit economics, it’s essential for us to get a clear picture of why the business was started in the first place. Without a strong understanding of the entrepreneur's vision, we wouldn’t have a clear flag in the distance to align all our decisions toward. Ultimately, we would be left guessing as to what kind of result or outcome would make the business owner happy. Instead we believe beginning with the end in mind is paramount to making decisions that move the business in the right direction.
Examples of "why's" we’ve aligned business decisions toward:
Provide steady income for family before first baby arrives
Earn enough money each month to allow spouse to quit job
Donating a % of profits to non-profit organizations
Employing refugee workers at a generous wage
Create enough bandwidth to earn their pilot’s license
The list could go on and on. When you are clear with your purpose, you have an opportunity to strengthen your bond with all of the stakeholders in the business.
If you’re a business owner, we would encourage you to get as clear as possible on one big question: Why did you start your business? (If you’re not a business owner, is the purpose behind the business you’re working for clear?)
Don’t just take it from us--we love hearing Simon Sinek unpack the importance of starting with WHY: