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The Peach Truck: Using seasonality to our advantage


Close your eyes and imagine the best piece of fruit you’ve ever tasted. If you’ve had The Peach Truck (based in Nashville, TN), you probably just imagined eating one of their peaches. For a lot of people in the midwest, waiting in line to get a box often marks the beginning of summer.

Amplify came alongside founders Stephen and Jessica Rose this past year, and one of the goals was to grow the online revenue stream (think of Harry & David fruit boxes). With such a short selling window, we had to make sure we were balancing the supply of peaches with the high demand from their loyal audience and expanding to more people. Talk about seasonality!

The Peach Truck’s original plan heading into the season was to ramp up ad spend as much as possible throughout the three-month period and hope that more boxes were sent out this year.

We discovered a unique opportunity to acquire even more customers before the first peach was even picked off the tree. Peach lovers could purchase a full season subscription for $320 up until the first shipment. Customers who were late to subscribe, would then purchase individual boxes for $45 each once the season began.

We introduced a mid-season half subscription in order to once again increase the average order value. As a result, they grew their revenue stream 3x over previous years, they are able to operate without outside financing and added thousands more return customers.

We’ve seen a lot of business owners confront questions like:

  • How do I get in front of seasonality?

  • Is my pricing where it should be?

  • How do I make the most of this opportunity?

We know these are tough puzzles to solve on your own, and that’s where we love to jump in. We’re passionate about putting together a plan that uses numbers to connect the business owner’s vision with the current decisions in front of them.